Icon evolution: Nike swoosh and the global warming hockey stick graph

"We can recognize a thousand, two thousand corporate logos, it is said, but typically fewer than 10 plants and animals native to our region..."

(David Orr, January 13th, 2006, University of British Columbia.)

Or for that matter, not only is there a gap in ecological literacy, but also in scientific literacy. In that respect, I gave a talk recently where I explored this aspect a bit, and came up with an interesting way to tweak the Nike swoosh.

This is a quicktime file (one of the cool features of using Keynote - click on the movie to go through the four or so slides)

Flip it around... (that's it), open it up ever so slightly... and viola. Bang on!


Note that powerpoint slides can be downloaded at the FILTER.

More like this

Last night, we rolled in the new course (Arts Science Integrated Course - ASIC 200) and it was a lot of fun (a little odd for me doing what was essentially a history speel, but there you have it). Anyway, one of the first things I got to do was play a little game with the class. It's actually…
Over at Effect Measure, Revere (or one of the Reveres, anyway, I'm not certain if they're plural or not) has posted another broadside against PowerPoint, calling it "the scourge of modern lecturing." This is something of a sensitive point for me, as I use PowerPoint for my lectures in the…
Rabbi Moshe Averick asks, "Seriously, Aren't Atheists Embarrassed by P.Z. Myers?" Seriously, aren't you? What's the matter with you people? What prompts his outrage is his discovery of a lecture I gave some time back on the complexity argument from intelligent design creationists. He is appalled at…
The best of last June Note: Since writing this post a year ago, at the time of Scott's talk, I learned something interesting that I think it is OK to share with you. Prior to the talk, Scott has received an injury, which was causing him considerable pain during the talk itself. He left from the…

But my "native region" is not rural. The region I inhabit is highly urban; what animals and plants are growing out beyond the suburbs are just as relevant to me and my daily existence as the plants and animals in, say, West Africa. Interesting, fascinating and I intend to visit one day, but meanwhile it's just not a category of objects that I have any reason do devote perceptual and cognitive capacity to discriminate.

I'm not being out of touch with my environment - on the contrary, it's the hypothetical inner-city dweller that knows all about plant and animal life in some distant spot but does not recognize the features in the place he inhabits everyday that is the one out of touch.