Hygeine
Ammonium thioglycolate is the ammonium salt of thioglycolic acid. Having a thiol (R-SH), thioglycolic acid is a decent reducing agent, particularly of disulfide bonds (R-S-S-R').
Your hair is cross-linked by legion disulfide bonds; determining whether it's curly or straight. Thanks to some chemistry, you can rearrange that frizzy hair. You can reduce it with some thiol (in this case the less-stinky thioglycolate; complain all you want about the stink, but be glad nobody's using beta-mercaptoethanol, which would work just as well, at the cost of all your friends). Style it and oxidize it back…
Denatonium, sold as Bitrex, is among the most bitter compounds in the world. Why in the world would industry seek out such a thing? To put in things we don't want you to eat, silly.
I think it was developed to denature nonbeverage alcohol (to avoid having to pay alcohol tax, booze not intended for your mouth is made toxic or disgusting; Bitrex does mostly the latter), but it finds its way into loads of stuff (including, puzzlingly, hygeine products - most of which probably taste pretty bad on their own, no?). My favorite use for it is anti-nail biting polish. It takes a certain dedication to…