desire
WE tend to assume that we see our surroundings as they really are, and that our perception of reality is accurate. In fact, what we perceive is merely a neural representation of the world, the brain's best guess of its environment, based on a very limited amount of available information. This is perhaps best demonstrated by visual illusions, in which there is a mismatch between our perception of the stimulus and objective reality.
Even when looking at everyday objects, our perceptions can be deceiving. According to the New Look approach, first propounded in the 1940s by the influential…