WHEN it comes to making decisions, timing can be everything, but it is often beneficial to conceal the decision that has been made. Take a game of poker, for instance: during each round, the player has to decide whether to bet, raise the stakes, or fold, depending on the hand they have been dealt. A good player will have perfected his "poker face", the blank expression which conceals the emotions he feels and the decisions he makes from the other players sitting at the table.
Increasing numbers of researchers are using brain scanning techniques to perform what is commonly referred to as "…