It is the time of year that we talk about drowning. I’m focusing here on the US, and for the most part, recreational drowning, as opposed to being drowned in a flood. Also, I'm using mainly information from Minnesota as an exemplar. It turns out that analyzing drowning data, and social behavior related to drowning, at the state level (as a proxy for the media market level) is important, because, I contend, the likelihood of a child drowning in a given media market is roughly inversly proportinate to the number of children who have drown or nearly drown in that same media market over the…
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