Aviva Romm

It's been over a month now since I started paying real attention to that wretched celebrity hive of scum and quackery founded by Gwyneth Paltrow known as Goop. It was a long time coming, and I feel a bit guilty for not really paying much attention to the "wellness," "lifestyle," and, of course, expensive quackery being sold by Paltrow and her minions through Goop. It began when Goop caught flack for selling pricey magic energy healing stickers. Well, it wasn't so much for that as much as for the amusing intervention of NASA, which slapped down Goop's claims that these stickers were made with…

You know how you know when you've been effective deconstructing quackery or antivaccine pseudoscience? It's when quacks and pseudoscientists strike back. It's when they attack you. As much as Mike Adams' near daily tirades against me last year caused problems and poisoned my Google reputation (which was, obviously, the goal), I could reassure myself with the knowledge that his attacks meant that I had gotten to him. When Steve Novella was sued by a quack, as much as I didn't want to be sued by anyone, I knew that the fact that someone would sue him was testament to his effectiveness.…